Last Thursday, barely 100 days after Thomas Binggeli, the new CEO of BMC, took a stake in the BMC Group, he presented the future of the BMC Group of Velo Friends.

With a clear commitment to the Swiss bicycle production plants in Grenchen and Oberwangen and with a new group strategy, Thomas Binggeli is leading the newly renamed BMC Group into the future. The management team is being reorganized and the personnel strengthened. The bicycle brands BMC and Bergamont as well as the electric bike brand Stromer receive honed brand profiles and a model range aligned toward synergies.

More detailed information about the new strategy and the press release can be found on the BMC website.

We are delighted to have the opportunity to shape the future together with you, whether you are a customer, commercial partner or fan, and we hope that you enjoy reading this February newsletter.

Product of the Month: fourstroke FS02

The typical BMC design and striking tube profiles leave no doubt that the fourstroke FS02 offers top ride qualities. The targeted use of the highest quality of carbon material in the front frame triangle combined with an aluminum chainstay result in an efficient, very lightweight carbon-aluminum frame. More…

BMC Racing Team

The BMC Racing Team recently started the new season with the Tour of Qatar and the Tour of Oman – two major races in the Middle East and also the very best preparation for the classics in the coming season. You can now read the latest news on the team website:

Triathlon: Ronnie Schildknecht’s season opener

Just a few months after his Sub8 premiere in the Ironman Florida, Schildknecht is already back into racing. With a good second-place finish in the Ironman 70.3 in South Africa, the native of Zurich is showing that he is right on form.  More…

LENSESCAPE – Young Talent Photography with Evoc and BMC

BMC is happy to support ingenious initiatives, such as those of equipment and bag manufacturer Evoc. This company organized a 3-day photo seminar in Lenzerheide for 10 young junior photographers together with the BMC rider Tobi Woggon and the two professional photographers Philipp Ruopp and Hoshi Yoshida. More…

Source: BMC